From zero to one of Africa's largest food communities.
From zero to one of Africa's largest food communities.
African Food Network is a multi-brand digital community celebrating African food culture across the continent and the diaspora. The network spans four properties: African Food Network, Ghana Food Network, Kenya Food Network, and South African Food Network.
Building a pan-African food community at scale required more than a single website or social media page. It required a coherent brand architecture, consistent content strategy, and the infrastructure to grow and retain an audience across multiple countries and platforms simultaneously.
Multi-brand architecture built across four regional food network properties
3 million+ combined followers across Facebook and Instagram spanning all four brands
100,000+ email subscribers, one of the largest owned audiences in African food media
African Food and Drinks Festival scaled to 25,000 attendees, expanded to Ghana
African Food Summit established as a credible B2B conference